Companies invest more and more in digital marketing campaigns as a good marketing strategy can determine how successful a business is. Nowadays interacting with clients and reaching out to potential customers online is crucial.

Each business’s marketing campaign is different because each company has different values and goals. Hence, it is possible to find so many original marketing ideas that creating a campaign that will be more interesting than one of our competitors can be challenging.

Do you want to make your marketing campaign stand out? The best way to do it is to be creative, research who your target audience is and do not be afraid to be unique.

How to start a successful marketing campaign?

If you want to launch a successful marketing campaign, here are some tips:

Do the research
Know who your audience is
Know who your competitors are
Prepare a detailed plan before you launch the campaign
Seek help from professionals
Evaluate and adapt the campaign.

If you apply this advice to preparing a marketing campaign, you can significantly increase the chances of it being successful. Nevertheless, there is no single formula or template for a good marketing strategy as each business is different. That is why, you have to make sure that the campaign well reflects on what your company does.

Examples of extremely successful marketing campaigns

Here are some vastly successful marketing campaigns that might inspire you.

Nike – Just Do it

Nike’s ‘Just Do it’ slogan is known worldwide. In fact, it has been the company’s most popular campaign of all time. It shows that in marketing the best ideas are the ones that are short and memorable. No one remembers long sayings that include several phrases or complicated names. If you want your marketing campaign to stand out, make sure that it’s catchy.

The ‘Just Do it’ campaign has been so popular that it has been around for 25 years so you have probably seen several Nike ads that feature it. Here you can have a look at one example:

Coca-Cola – Share a Coke

To boost sales, Coca-Cola launched a campaign where the labels say ‘Share a Coke with’ and a name. The point was to encourage buyers to share a Coke with someone who has this name. This simple idea became so popular that it quickly spread to more than 80 countries and more and more names, even the most unique ones, were printed on the labels. In addition to encouraging people to buy Coke bottles with names for themselves or their friends, Coca-Cola introduced the #shareacoke hashtag to make people post their Coke bottles on social media. If you want your marketing to be successful, make sure you focus on social media channels as they are very powerful marketing tools.

Domino’s Pizza – Piece of Pie Rewards

Domino’s Pizza launched a rewards campaign that allowed its customers to earn points by scanning their pizza. Once they have collected 60 points (each pizza was worth 10), they could redeem them for a free medium size pizza. Such a marketing campaign encourages customers to be loyal to the brand and frequently use the company’s services. If you’d like to be like Domino’s, you could introduce your own loyalty program. Depending on what products and services your business offers, your frequent customers could be given access to free items and other perks.

Final remarks

These are just a few examples but in recent years there have been many engaging marketing campaigns that allowed companies to increase sales and acquire new customers. By analysing them you can learn and get inspiration. Nevertheless, you should make sure that the ideas you use are your own and that your campaign is original. If you simply copy what someone else did, you won’t be successful. Of course, certain elements appear in most marketing campaigns and you have the freedom to use them too but you should always do it in a new, creative way.