Do you want to find the best software for marketing? Is your small business spending too much time on marketing campaigns? Are you looking to grow your website with automation tools?
If you’ve answered yes to any of these questions, then you’re in the right place, Marketing software can save your business time, helping to scale up your marketing strategy and let your business grow.
With so many tools and options available, it has never been easier to automate your marketing strategy. Being able to handle repeated tasks is key to growing your website.
However, you need to be careful, as some software may not be suitable for your company. It can be overwhelming with lots of choices, so stick with us to find out what to use.
So, what is marketing software? What are common features? Why should your business use it?
This guide will show you how to use these tools to save time, highlight the most popular marketing automation software as well as how you can get executive buy-in. So, let’s take a look.
What Is Marketing Software?
Marketing software is a tool to help businesses automatically launch campaigns without the need to manually complete repetitive tasks. By using target markets, marketing software can help to convert leads into sales, expanding your content reach and allowing companies to focus on other, more hands-on areas.
What Are Common Marketing Software Features?
The goal of marketing software is to make the process faster and simpler. Recently, marketing software systems have evolved to match the speed at which the world of marketing is growing. Now, we have extensive features that businesses can utilise to suit their needs. Let’s look.
| Campaign management | This doesn’t have to be an overwhelming task. There are plenty of campaign management solutions ready for your business to utilise. With easy to access software, you can use tools to organise, track, and analyse the progress of your marketing efforts. |
| Up to date alerts | Having quick response times is a huge part of being a successful business. Whether it is contacting a customer or closing a deal, speed is key. So, by utilising real-time alerts, businesses can provide prompt assistance to customers and engage leads quicker. Some software may even provide atomic responses. |
| Automatic social media | Social media is essential for engaging with and understating your target market. However, it can be demanding and overwhelming to decide what to post. To make things simpler, social media automation can inform you of the optimal time to post, queue content publishing and provide alerts of brand mentions. |
| Email marketing | To stay in touch with customers and improve brand awareness, email marketing has been a cost-effective method for decades. But to increase its efficiency, marketing software removes the hassle of having to manually sort and send emails, especially when you have plenty of leads and customers. |
| Analytics | Using data to make critical business decisions can be extremely useful. Marketing software helps your company through analytics solutions, such as monitoring your campaigns and measuring your ROI. This data is collected and presented to give you the best information for big decisions. |
| Lead management | Another feature is lead management. This is being able to optimise marketing campaigns and increase sales efficiency. You can closely monitor potential buyers with less difficulty with marketing software, as well as personalising sales outreach. |
What Types Of Marketing Software Is There?
Every marketing toolkit needs marketing software. Usually, a combination of different digital marketing tools is used to improve the efficiency of your digital campaigns. Below are some of the most common types of software for marketing.
Social Media Marketing Software
The most common type of software for marketing is social media. There are so many different platforms available, so there is an ever-growing need for software to keep up. This can be scheduling posts, helping with ads and better engaging with audiences.
Email Marketing Software
Email marketing software is a great way to save time. It will do all the hard work, such as design and coding for you. Simply enter the information you want, a send date and it will be ready to send to your customers.
Customer Relationship Management Software
CRM for short, this software will support businesses with storing and capturing customer data. Then, you will be able to conduct effective lead management, as well as analyse marketing metrics and data. Customer information is stored, some going further to track customer interactions and more.
Influencer Marketing Software
Linking well with social media, influencer marketing has become increasingly popular. This software will aid companies in finding and maintaining relationships with influencers to help their marketing content and promote their brand.
Content Marketing Software
Content marketing is the one that overlaps with everything you do. Teams will usually amplify the creation process using content marketing software. The tool allows you to design, brainstorm, review and revise marketing materials for each campaign and platform.
Why Use Marketing Software?
There are many reasons why businesses use a marketing software. More and more features are added each year to make the lives of the marketing team easier, especially for small businesses. Let’s look at some of the reasons why people use them.
| Better customer management | We all know that developing client relationships is crucial for business. But it isn’t a simple task. So, to reduce your workload, using CRM software, you have to ability to effortlessly schedule email campaigns and build a better online presence. |
| Streamlined process | In a single, easy-to-manage platform, gone are the days of switching between systems and platforms to launch campaigns. By offering a full suite of tools, marketing software provides efficient campaign measurements. |
| Document progress | Tracking and documenting leads can be stressful and overwhelming when there is an extensive amount of content all at the same time. Avoid this by using marketing systems to quickly create accurate progress reports to show strategy effectiveness and ways to improve them in the future. |
| Removes repetitive, tedious tasks | Removing the repetitive duties that take up a large chunk of your daily activities can be a huge benefit for business owners. This can be sending emails, compiling client information and scheduling content. |
Which Marketing Software Is The Best?
In 2022, there has never been more choice for marketing software. When deciding which one is the best, many factors will be suited to your business. Let’s see what the most popular marketing software choices are for this year.
Sprout Social
This social media marketing software is suitable for businesses of all sizes, from small start-ups to large enterprises. There are many features, such as social media scheduling, promotion and analytics.
There are also social listening tools that allow businesses to get a more well-rounded understanding of their marketing environment. In addition, extensive analytics provides a detailed overview of each post’s effectiveness.
Hootsuite
Another social media marketing software for you to research, Hootsuite provides the tools to boost engagement, plan, schedule and approve or disapprove content.
Content curation tools provide the ability to build social media posts directly from the websites that you browse. Also, you can connect to more than 250 applications to streamline your workflow. The full-featured content library allows individuals to browse approved content that can be included in their posts.
Oktopost
Let’s talk about B2B enterprise social media marketing software. Teams are given the ability to plan, share and promote social media posts across their platforms, connecting seamlessly with most marketing tools.
The social listening features allow businesses to monitor conversations across the web, then manage the entire set of accounts simply from your phone through the easy to use mobile app.
Buffer
Finally, Buffer is another social media marketing software. It is built for teams that are aiming to increase their social media presence. You can decide who can share content immediately, then view the whole team’s post schedule in a single calendar view.
There are three different services, Publish, Reply and Analyse. Publish allows you to post to various channels, Reply is for contacting customers and Analyse for reporting on your campaigns.
How to Get Executive Buy-In
Social media may seem like a fun thing to do to pass the time. However, it is a lot more than just likes and retweets and silly dance videos. Did you know that 78 per cent of small businesses attract new customers through social? According to Relevanza, this figure just shows how important it can be.
Being active on social media is crucial to making your business grow. Simply by participating on social media, you are legitimising your brand and allowing a pathway for customers to find your website.
Often, consumers will visit your website to check that your company exists, even referencing social media to see if your company is active. So, if you’re trying to sell the idea of social media management software to your CEO, you should advise of how possible it is to grow your customer base, improve customer satisfaction and loyalty, as well as conduct valuable market research.