Today’s businesses rely on digital marketing techniques to stay afloat.
Doesn’t it sound dramatic?
Consider that a solid tech stack stimulates growth and prevents you from wasting time on time-consuming jobs.
On the other hand, failing to utilise current marketing methods may cause your company to fall behind its competitors.
We’ve compiled a thorough list of digital marketing tools that can assist you with your objectives, including a few free and freemium options for those on a budget.
This list can serve as the cornerstone of a robust marketing stack, whether it’s for managing customer connections, winning over prospects, or identifying new marketing opportunities.
Social Media Marketing Tools
Tools for social media marketing We’ve seen personally how social media has turned into a top marketing platform for companies today.
Social media is a great way to nurture leads and create business relationships, and it’s also great for getting vital information about what your customers want.
Sprout Social
Sprout, a social media management software, allows organisations to centralise their content calendar and assets. This enables you to produce and schedule content across several platforms, all perfectly timed to coincide with your followers’ most active times.
Sprout makes it simple to collaborate with colleagues and consumers alike, in addition to social media management tools. Our Smart Inbox provides you with a bird’s-eye perspective of all of your social messages, allowing you to answer carefully and quickly.
Loomly
Loomly’s self-described “brand success platform” is a useful tool for small social teams who want to plan and collaborate on content.
Content scheduling and brainstorming are made simple with built-in calendars, deadlines, and workflows. Loomly also curates new content ideas for users based on hot themes and Twitter conversations as an extra bonus.
Audisense
We’ve discussed the importance of social listening for discovering trends and potential customers numerous times.
Audiense, for example, takes listening to the next level by assisting businesses in identifying and segmenting their social media consumers. It’ll be easier to create laser-targeted marketing campaigns and delve deeper into your client personalities if you do it this way.
Email Marketing Tools
Email is, without a doubt, the most tried-and-true, scalable marketing channel available to today’s businesses. As a result, email marketing software is a must-have for both large and small organisations.
Let’s take a look at various tools that can help you break down your customer data, from list-building to boosting deliverability to creating killer offer campaigns.
SendGrid
SendGrid provides a comprehensive portfolio of email marketing services, many of which are user-friendly for both beginners and seasoned email marketers.
Visual, drag-and-drop editing, scripting, or a combination of both are all available design possibilities on the platform. SendGrid also includes detailed deliverability and performance metrics, allowing marketers to see which messages are performing well and which require improvement.
Lemlist
Because the platform is largely focused on deliverability, lemlist stands out among our email marketing platforms. Lemlist is great for optimising your existing campaigns because it emphasises the optimum times to send your messages (and how often) for more opens and clicks.
Lemlist might be an eye-opener in terms of how to warm up your list, rather than second-guessing your marketing efforts.
Moosend
Moosend is one of our most user-friendly and cost-effective digital marketing tools, offering a surprisingly robust email solution for individuals just getting started with email marketing.
The platform includes codeless campaigns, simple automation, and easy-to-read reporting. Landing page elements such as mobile popups and countdown timers are only available to paid customers.