With an estimated 269 billion emails sent every day, there has never been a better time to begin advertising your business through an email marketing campaign.

Email marketing represents a chance to reach a customer directly with exclusive offers and deals, which can be tailored specifically for them. It can also build brand loyalty or even just help to cement awareness.

With this helpful guide, we will tell you some of the steps to take to ensure a successful email marketing campaign.

Build a mailing list

The first thing that you should do is build a mailing list full of potential or previous leads.

One of the simplest ways to get started is to turn website visitors and readers into subscribers. By implementing exit-intent popups into your website it is possible to very quickly establish a strong mailing list.

Know your goals

What do you hope to achieve with your campaign?

Ascertain whether you would like to drive engagement, welcome new subscribers, re-engage subscribers, or any other goal you may have. This will help keep your campaign focussed from the off.

Understand email types

Understanding the different types of emails that can be sent to customers allows you to select a healthy blend for your campaign.

The three different types are:

Promotional emails – which talk about offers and sales.

Relational emails – give subscribers what you’ve promised, for example, a weekly newsletter.

Transactional emails – which are related to subscribers’ actions and usually are in response to an action taken on the site.

Know your audience

Gather data from a platform like Google Analytics or your social media platforms and look for any patterns or trends. Both sources have plenty of useful information of location, interests, demographics, plus a tonne of other metrics.

Plan emails and follow-ups

Planning emails and follow-up emails well in advance allows you to achieve much greater consistency with your correspondence, something that is crucial to overall success.

The plan doesn’t have to be extremely detailed, even a rough idea of day/time/subject is enough to get in front of things.

Strong subject line

A strong subject line is crucial to encourage recipients to open the email and read your content. If the subject looks boring or too spammy, it will just get sent straight to the trash folder.

Going heavy on personalisation with a clear message of what’s inside the email is always a good idea – a tried and tested method for encouraging readers.

Test and track

In order to get any sort of insight into your campaign success, it is imperative to collect data throughout the entirety of your campaign.

Comparing where you started to where you finished is not only beneficial for your business, but also for your ego. Seeing the fruits of your labour really does make it all worthwhile.