The sooner you rent or sell a property, the sooner you will be able to enjoy financial benefits. If your property sits empty, you will be losing money. That is why advertising it in a way that will attract many potential tenants or buyers is crucial. If you want to find out how to successfully advertise your property, have a read of our short guide.
Where to advertise the property?
Deciding where to list our property is very important as choosing the right channel can determine how many people will see our ad. The most popular way is to put an ad on one of the online websites for rental advertising. Some of the most popular websites where people rent out and send properties in the UK include:
| website | pros | cons |
| Rightmove | One of the biggest websites in the UK with more than 120 million visitors each month | Landlords cannot place listings directly – have to seek the assistance of letting agencies |
| Zoopla | Second-largest property site in the UK Offers useful market data, for example, regarding average utility costs | Not as popular as Rightmove and landlords cannot place listings directly |
| On The Market | A good alternative to Rightmove and Zoopla The site is expanding and growing in popularity very quickly | Landlords cannot place listings directly |
Browsing properties on property websites is usually the first thing people looking to buy or rent do. That is why, to increase the visibility of your ad, you should start there. Which site you choose comes down to which site you like using the most. Nevertheless, picking the most popular one can help you reach more people.
In addition to property websites, you should list your ad on social media. Facebook Marketplace in particular has been becoming a great way to advertise the property. Their private landlords, as well as agencies, can create a listing for free. Facebook Marketplace attracts around 800 million users per month and it makes communication between potential buyers and sellers very easy.
Tips for advertising property
There are two main things that can make your property ad successful:
- Pay attention to photographs
When people look for properties online they look at the photographs first before they read the description of the property. Make sure you take the pictures during the day as lighting can affect the clarity of your pictures. If a property ad includes dark, bad quality photos, many people will not even look at it as it does not look interesting.
Moreover, make sure to include many photographs. It is better to show too many things than too few. Some things you should always photograph and include in the ad are:
- All the bedrooms
- All the bathrooms
- The kitchen
- The dining area
- The living room
- Outdoor spaces, including parking
- Any other things that make the flat attractive.
You don’t want to leave people guessing what the flat and amenities you listed look like. Make sure to illustrate every aspect of the property you are advertising.
- Write a detailed description
Once you have good photographs, you need to write an engaging description that provides people with more information about the flat. You can be creative with writing it but some things you should always include are:
- Rent price
- Number of bedrooms
- Number of bathrooms
- Type of property
- Location
- Contact details.
This is the most information that all the people looking for a property want to know. If you fail to include it, your ad will not seem detailed enough and might discourage potential tenants and buyers from contacting you.